People love winning free stuff and getting discounts - which is why a content is such an effective social media campaign idea. This promoted their campaign and drove more customers to purchase their product so they could find a Coke with their name on it. The hashtag #shareacoke became a place where people would take pictures of the new product. You can encourage customers to share photos of themselves with your product and create a hashtag to promote it.įor example, Coca-Cola started a marketing campaign called Share a Coke. Using social media, you can showcase happy customers and their stories by liking or sharing posts of them using your product or service. The best people to promote your brand are your current customers. In fact, there's even a special section for offers on Facebook.ĭiscounts can help spread awareness and bring in new customers who might not have tried your product or service.įor example, a video game store, Play N Trade, uses the Facebook offer section to promote a free year membership: To complement your marketing campaign, you can promote discounts and offers on social media. Additionally, you can share posts and interact with customers who mention your brand to spread awareness of the positive results your customers' get from using your product or service. This helps build social proof that their product works without seeming promotional. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results. To build social proof, you might start a hashtag for users to submit testimonials. On social media, you can personify your brand and speak directly to your customers. Your online reputation is one of the most important aspects of your brand. One of the main benefits of social media marketing is that you can build social proof online.
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